TN Blizzard 2022 Conference Presentation: Better Strategy Starts with Better Data

Better Strategy Starts with Better Data

How to become a data driven tourism organization

 

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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

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  • January 26, 2026
    Mcdonalds

    Last week, McDonald’s surprised people by announcing the return of Changeables—those late-’80s and early-’90s Happy Meal toys that transformed menu items into characters. For a lot of people, it was pure nostalgia. For marketers, it was a signal. What caught my attention wasn’t just the toys. It was the language. McDonald’s teased the return with a line about something coming “from [...]

    3 min readBy Published On: January 26th, 2026
  • January 21, 2026

    We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.

    2 min readBy Published On: January 21st, 2026
  • January 21, 2026

    We’re excited to welcome Paula Vann to Advance Travel & Tourism as a Senior Account Executive. With more than a decade of experience across destination leadership and visitor intelligence, Paula brings a strong understanding of how tourism supports both travelers and the communities they visit.

    2 min readBy Published On: January 21st, 2026

Contact us today to discuss your new travel marketing strategy.