In the fast-moving world of travel and tourism, getting visual campaigns out quickly, staying on-brand, and adapting designs across platforms is more important than ever. That’s why the newly unveiled Canva Creative Operating System is such a game-changer for marketers in our industry.

How DMOs Can Win Travelers in 2026 Destination marketing organizations are facing a new era in travel: empowered by technology, influenced by AI, and shaped by fast-evolving consumer expectations. On this episode of Field Notes, Eric Hultgren hosts Ben Knapp of Saffron Consultants to dissect the latest City Brand Barometer and share what DMOs should prioritize to rise above the competition [...]

As a travel marketer, you're constantly asked to do more with less—especially when travelers are watching their wallets. The secret to maximizing your impact isn't spending more; it's understanding The Marketing Funnel. The core challenge? Keeping a steady flow of potential visitors. But with limited dollars, how do you decide where to place your budget for the best results? It comes down to knowing where your visitor is on their journey.