The Southern Sports Bettor Survey
Who will be the first generation of legal sports bettors in Mississippi?
Mississippi has beat all other southern states to the table – the state is the first to legalize sports betting in casinos. Now comes the opportunity – driving additional revenue by bringing the sports better out of the shadows and in to legalized betting.
Advance Travel and Tourism surveyed southern sports bettors to help you understand how Mississippi casinos and destination marketers can capitalize on this new market and maximize marketing dollars. As a bonus we also explore who to target to expand the betting market to new generations of sport bettors and gamblers.
- Who is the southern sports bettor?
- What are the most popular sports for southern bettors?
- What does the next generation of bettors look like?
Fill out the form below to download our Sports Betting Whitepaper and see the southern sports betting outlook for Mississippi casinos, hotels and attractions in the state!
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