When you sit down to record a podcast, you usually think you know what the conversation is going to be about. AI.Social media.Destination marketing tactics.Campaign strategy. But after recording a series of interviews during the Oregon Governor’s Conference on Tourism for my podcast Field Notes: Insights and Observations for the Travel Marketer, a different theme started to emerge. Not technology.Not marketing [...]

For most of the internet’s history, a photograph arrived online with a strange kind of authority. If you saw it, you assumed someone had taken it. A camera pointed at the world. Light hit a sensor. A moment froze in time. Photography had a kind of built‑in credibility. Not perfect truth, photos can lie, of course, but at least there was [...]

Most marketers experimenting with AI have learned the basics of prompting: