Economic Impact & Advocacy Webinar
The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how this factors into the larger efforts of advocacy for tourism as a whole.
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
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January 26, 2026
Last week, McDonald’s surprised people by announcing the return of Changeables—those late-’80s and early-’90s Happy Meal toys that transformed menu items into characters. For a lot of people, it was pure nostalgia. For marketers, it was a signal. What caught my attention wasn’t just the toys. It was the language. McDonald’s teased the return with a line about something coming “from [...]
January 21, 2026
We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.
January 21, 2026
We’re excited to welcome Paula Vann to Advance Travel & Tourism as a Senior Account Executive. With more than a decade of experience across destination leadership and visitor intelligence, Paula brings a strong understanding of how tourism supports both travelers and the communities they visit.
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