When we talk about AI, most marketers picture disruption: new tools, shifting platforms, and a future that feels like it’s moving faster than we can plan for. But the truth is simpler and scarier. AI won’t replace marketers. Apathy will. And the difference between those who thrive in the AI era and those who fade into the algorithmic background comes down [...]

If it seems like the whole world is talking only about AI, you’re not imagining it. In fact, in the past 10 days, we’ve written five blogs about AI. But there’s another marketing tool that’s just as powerful and much older, branding. Branding is the other side of the AI coin. While AI transforms how we create and measure, branding is [...]

TikTok has become the world’s digital departure lounge a place where curiosity turns into booked trips. Now, the platform is making it even easier for travel brands and DMOs to reach high-intent travelers through its newest innovation: Travel Ads powered by Smart+. The new solution launched at the end of September lets advertisers automatically promote destinations, hotels, and experiences at scale, [...]