2023 Travel Outlook
2023 is shaping up to be a great year for travel.
As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.
The U.S. Travel foundation predicts an increase in spending compared to 2022, and even when compared to levels in 2019. On average, people are booking trips farther in advance than in 2019, with half of respondents already planning trips for summer.
That’s why our 2023 Outlook will cover a broader range of topics – to help prepare you to make 2023 and beyond successful for your organization.
What’s inside:
• Inflation Travel Impact
• Better Data = Better Marketing
• The Rise of Value-Based Marketing
• 2023 Tech Trends – AI, GA4 and more
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
April 23, 2025
Amtrak Adirondack Line: Revitalizing Cross-Border Rail Travel
CHALLENGE The COVID-19 pandemic led to the complete shutdown of Amtrak's Adirondack route, a vital link between Northern New York and Montreal, Canada. This iconic line, known for its scenic beauty and economic importance to communities along the route, remained dormant for over three years due to border restrictions and reduced travel demand. In early 2023, as travel restrictions eased, Amtrak [...]
March 24, 2025
Creating Your Visual Voice
In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]
Ad Choices