2021 Travel Marketing Outlook

Destination marketers are in unique circumstances compared to last year.

In compiling this whitepaper and webinar, we talked with industry leaders and researched the top marketing channels to deliver a framework for a 2021 destination marketing outlook. We took a careful look at what happened in 2020 and how we can apply what we learned to 2021. We wanted to make sure you have all the knowledge and tools in your arsenal to be successful for this upcoming year.

What’s inside:

  • How uncertainty will be the biggest challenge this year
  • Social channels: what happened and what’s coming next
  • How empathy is your most important strategy

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If you’d like to learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts, please contact us today.

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  • April 16, 2024

    The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

    Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a significant number [...]

    2 min readBy Published On: April 16th, 2024
  • April 16, 2024

    The 2024 Travel Outlook Survey Results: Appealing to the Traveler’s Niche Interest

    “Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” […]

    2 min readBy Published On: April 16th, 2024
  • April 10, 2024

    The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

    Our 2024 Travel Outlook highlights DMOs' Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers. Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years. DMOs recognize that establishing brand awareness is [...]

    1 min readBy Published On: April 10th, 2024

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