2021 Travel Marketing Outlook
Destination marketers are in unique circumstances compared to last year.
In compiling this whitepaper and webinar, we talked with industry leaders and researched the top marketing channels to deliver a framework for a 2021 destination marketing outlook. We took a careful look at what happened in 2020 and how we can apply what we learned to 2021. We wanted to make sure you have all the knowledge and tools in your arsenal to be successful for this upcoming year.
What’s inside:
- How uncertainty will be the biggest challenge this year
- Social channels: what happened and what’s coming next
- How empathy is your most important strategy
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
August 7, 2026
For many travelers, the night before an early flight or after a late arrival is treated as dead time. Find the nearest chain hotel. Take the shuttle. Eat whatever is nearby. Get some sleep. But what happens when that logistical stop becomes part of the trip?
August 6, 2026
Every week, businesses make decisions that reveal where consumer expectations are headed. Often, those decisions have little to do with travel. But they have everything to do with how people discover places, form emotional connections and experience the journey. Here are three signals we’re watching and what they could mean for travel marketers.
August 6, 2026
Travelers are building trips like networks—connecting cities, events and experiences into one itinerary.





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