LOCATION-BASED MOBILE ADVERTISING 101

November 2, 2017By Sara DyerUNCATEGORIZED

You’re scrolling through Facebook at your favorite restaurant in town when you see an ad for the ice cream shop down the street. Do you think it’s just a coincidence? Think again. This is something marketers call location-based mobile advertising, or hypertargeting. Today we are reaching a whole new level of wireless penetration where nearly … Read More

HOW TO MAKE LIVE STREAMING WORK FOR YOUR DESTINATION

October 24, 2017By Sara DyerUNCATEGORIZED

In recent years, video is making a very obvious push to the forefront of marketing strategies. Businesses are discovering that video possesses the power of audience engagement. Its powers have been amplified by the recent surge in live streaming video. Social platforms like Facebook and Instagram have introduced users to this feature, giving them the … Read More

MUSIC’S GROWING INFLUENCE ON THE TOURISM INDUSTRY

September 20, 2017By Sara DyerUNCATEGORIZED

Despite the music industry taking a hit due to the emergence of music streaming services and the steady decline of physical and digital record sales, music festivals have seen significant growth in recent years. Revenues from such festivals have continued to increase annually and add heavily to the bottom line of the music industry. According … Read More

MILLENNIAL IS NOT A 4-LETTER WORD

September 11, 2017By Sara DyerUNCATEGORIZED

The other day, a friend of mine was complaining that one of her clients still thought of her as a millennial.  It wasn’t the label that bothered her, it was the stereotype.  The client was attributing all the perceived negative attributes of the millennial generation to her – all because of her age.  Sure she’s … Read More

MILLENNIAL IS NOT A 4-LETTER WORD

September 5, 2017By Sara DyerUNCATEGORIZED

The other day, a friend of mine was complaining that one of her clients still thought of her as a millennial.  It wasn’t the label that bothered her, it was the stereotype.  The client was attributing all the perceived negative attributes of the millennial generation to her – all because of her age.  Sure she’s … Read More

SOUTHEAST FALL TRAVEL TRENDS 2017

August 23, 2017By Sara DyerUNCATEGORIZED

Over 55% of travelers plan to take a vacation this fall. Here are some fall travel trends presented in this infographic: Click here to download a PDF version of the infographic. Want to know what’s happening specifically in your market? Let’s talk.