You’re scrolling through Facebook at your favorite restaurant in town when you see an ad for the ice cream shop down the street. Do you think it’s just a coincidence? Think again. This is something marketers call location-based mobile advertising, or hypertargeting. Today we are reaching a whole new level of wireless penetration where nearly … Read More
Travel habits can vary greatly by generation. Here are some trends segmented by Millennials (18-34), Generation X (34-54) and Baby Boomers (55+).
In recent years, video is making a very obvious push to the forefront of marketing strategies. Businesses are discovering that video possesses the power of audience engagement. Its powers have been amplified by the recent surge in live streaming video. Social platforms like Facebook and Instagram have introduced users to this feature, giving them the … Read More
Discover the social media secrets travel marketers use to attract visitors to their destinations:
Despite the music industry taking a hit due to the emergence of music streaming services and the steady decline of physical and digital record sales, music festivals have seen significant growth in recent years. Revenues from such festivals have continued to increase annually and add heavily to the bottom line of the music industry. According … Read More
The other day, a friend of mine was complaining that one of her clients still thought of her as a millennial. It wasn’t the label that bothered her, it was the stereotype. The client was attributing all the perceived negative attributes of the millennial generation to her – all because of her age. Sure she’s … Read More
The other day, a friend of mine was complaining that one of her clients still thought of her as a millennial. It wasn’t the label that bothered her, it was the stereotype. The client was attributing all the perceived negative attributes of the millennial generation to her – all because of her age. Sure she’s … Read More
Over 55% of travelers plan to take a vacation this fall. Here are some fall travel trends presented in this infographic: Click here to download a PDF version of the infographic. Want to know what’s happening specifically in your market? Let’s talk.
If there is any industry practically made for video marketing, it is travel. There is no better way to let people know what your destination has to offer than to show them. Video gives you the ability to bring your destination to life.
We live in the age of mobile technology. An individual who does not own a smartphone is a rarity that I’m not sure exists anymore. Naturally, advertisers and marketers have devoted a lot of attention to mobile platforms.
