Content campaign drives 21% increase in on-site engagement
Meet the client
This Oregon tourism organization is committed to engaging visitor experiences through comprehensive information, resources and trip planning tools. Their mission focuses on inspiring travel while showcasing the state’s vibrant culture, natural beauty and community spirit that make Oregon truly exceptional.
The challenge
Building on our established partnership, we approached the challenge of amplifying their experiences-focused messaging across multiple channels while breaking through the clutter that travelers face daily. They needed a strategy that would reach audiences where they naturally engage and drive concrete results to key content destinations. Building on previous campaign success, they were looking to drive even stronger engagement and performance year over year.
The strategy
Our approach maximized reach and engagement across selected channels while building on proven tactics.
The 4-week campaign focused on strategic display, social advertising and compelling sponsored content hosted on HereisOregon.com. With print and newsletter distribution, we ensured coverage through multiple mediums. This allowed us to connect with audiences whether they’re scrolling social media, reading their Sunday paper or actively seeking travel inspo online.
The results
There’s something special about Oregon that makes people want to linger, explore and share their discoveries with others. This campaign captured that essence perfectly.
In just one month, we reached 176,840 readers through print and 58,911 through social media. Digital content sparked 6,606 clicks, likes and shares from people who felt compelled to interact with what they found. The sponsored content performed especially well with a 196% increase in article views compared to last year. These efforts drove meaningful improvements in how audiences engage with content on the client’s site, with visitors spending more quality time exploring Oregon’s offerings.
21% growth in
on-site digital engagement
196% increase in
article views year over year
51 seconds average time spent
on sponsored content
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
October 29, 2025
How DMOs Can Win Travelers in 2026 Destination marketing organizations are facing a new era in travel: empowered by technology, influenced by AI, and shaped by fast-evolving consumer expectations. On this episode of Field Notes, Eric Hultgren hosts Ben Knapp of Saffron Consultants to dissect the latest City Brand Barometer and share what DMOs should prioritize to rise above the competition [...]
October 28, 2025
As a travel marketer, you're constantly asked to do more with less—especially when travelers are watching their wallets. The secret to maximizing your impact isn't spending more; it's understanding The Marketing Funnel. The core challenge? Keeping a steady flow of potential visitors. But with limited dollars, how do you decide where to place your budget for the best results? It comes down to knowing where your visitor is on their journey.
October 24, 2025
When we talk about AI, most marketers picture disruption: new tools, shifting platforms, and a future that feels like it’s moving faster than we can plan for. But the truth is simpler and scarier. AI won’t replace marketers. Apathy will. And the difference between those who thrive in the AI era and those who fade into the algorithmic background comes down [...]
Ad Choices