Artificial Intelligence – everyone everywhere seems to be talking about it. In this whitepaper, we dive into the world of AI with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.

If there’s one topic every marketer is thinking about, it’s AI. Our team prides itself on staying curious, so after OpenAI announced shopping was coming to ChatGPT, I found myself deep in the ChatGPT subreddit. One Redditor shared a surprising discovery, and naturally, I wanted to try it myself. We were about a week away from the Real ID deadline, [...]

After our last blog, we are guessing you have two main questions (at least two). The first might look like this: 1.     How do I build content that not only passes schema protocols but also appeals to large language models (LLMs) like ChatGPT? And the second: 2.     Can a consumer really build their own search engine inside something like ChatGPT [...]

CHALLENGE The COVID-19 pandemic led to the complete shutdown of Amtrak's Adirondack route, a vital link between Northern New York and Montreal, Canada. This iconic line, known for its scenic beauty and economic importance to communities along the route, remained dormant for over three years due to border restrictions and reduced travel demand. In early 2023, as travel restrictions eased, Amtrak [...]

In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]

Social media isn't just another channel for travel marketers—it’s the center of modern culture, a place where travelers discover their next adventure, make purchasing decisions, and even seek customer support. The 2025 Sprout Social Index™ reveals valuable insights about what consumers really want from brands on social media, offering travel marketers a clear roadmap for staying relevant and impactful. Social is the [...]

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. The conversation kicked off with [...]

Following our podcast conversation with Mike Yates, let's explore some essential AI tools, particularly for those new to the technology. Before diving into specific tools, let's understand how to effectively communicate with AI through prompts – the instructions, questions, or statements we give to AI systems. OpenAI's president Greg Brockman outlines a four-step framework for creating effective prompts: 1. Define your goal [...]

In our latest episode of Field Notes, we talked with Mike Yates, Senior Product Designer at the Reinvention Lab inside of Teach for America.  Mike uses this profound phrase when describing upskilling to AI. He calls it “dexterity over literacy”  Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect [...]