TN Blizzard 2022 Conference Presentation: Better Strategy Starts with Better Data
Better Strategy Starts with Better Data
How to become a data driven tourism organization
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April 16, 2024
The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a [...]
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