Sometimes You Just Had to Be There “You had to be there.” Usually when we say that, we mean the story isn’t doing the moment justice. You can show someone the pictures. You can send them the videos. You can explain exactly what happened. But none of it quite recreates what it felt like to actually be in the room. The [...]

Travel Signals: Search Gets Competitive, Disruption Becomes Content and Gen Z Goes Offline Travel marketing is becoming more digital at the exact moment travelers are craving something more real. This week, TikTok put a price tag on the top of its search results. A communications failure disrupted thousands of flights across the Northeast. And new research suggests Gen Z is increasingly [...]

An economic impact report should be more than an annual announcement. It can become a year-round source of stories that shows residents, elected officials and industry partners how tourism moves through a community.