2021 Travel Marketing Outlook
In compiling this white paper, we talked with industry leaders and researched the top marketing channels to deliver a framework for a 2021 destination marketing outlook. We took a careful look at what happened in 2020 and how we can apply what we learned to 2021. We wanted to make sure you have all the knowledge and tools in your arsenal to be successful for this upcoming year.
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
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February 27, 2026
Travel inspiration has always been visual, yet the nature of those visuals is evolving quickly. With Google’s introduction of Nano Banana 2, image generation is becoming more contextual, blending AI understanding with real-time information like weather, lighting, and environmental cues. The result is imagery that feels less imagined and more experiential, offering travelers a preview of how a place might feel [...]
February 22, 2026
In Blade Runner, based on Philip K. Dick’s Do Androids Dream of Electric Sheep?, the emotional tension hinges on a simple idea: what if artificial beings had memories like ours? What if they carried experience, longing, and narrative continuity? We are tempted to project that same idea onto large language models. We shouldn’t. There’s a growing conversation about “AI memory [...]
February 20, 2026
If you’ve been on the internet this week, you’ve probably seen one recurring theme: Staples. More specifically, Staples’ response to an employee now known as the “Staples Baddie.” For the last decade, brands, and plenty of DMOs, have treated “brand voice” like the engine of the machine. Nail the tone. Polish the copy. Standardize the look. That worked. Until [...]





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