TRAVEL TRENDS BY GENERATION
Travel habits can vary greatly by generation. Here are some trends segmented by Millennials (18-34), Generation X (34-54) and Baby Boomers (55+).
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January 12, 2026
Travel has always been collectible. We just don't tend to see it that way. Think about what people actually keep from trips. It’s rarely the generic hoodie. It’s the oddly specific thing that, six months later, still sparks a story: a stamped passport from a trail, a patch from a ski weekend, the ticket stub they can’t throw away, the weird [...]
January 12, 2026
Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.
January 9, 2026
Instagram’s leadership made headlines this week with a clear signal that the visual culture that once defined the platform is changing. Adam Mosseri, head of Instagram, shared a candid assessment of where the platform is headed, arguing that highly polished imagery no longer holds the same value it once did. Advances in AI, he noted, have made beautiful visuals easy to [...]





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