Travel Signals: Search Gets Competitive, Disruption Becomes Content and Gen Z Goes Offline Travel marketing is becoming more digital at the exact moment travelers are craving something more real. This week, TikTok put a price tag on the top of its search results. A communications failure disrupted thousands of flights across the Northeast. And new research suggests Gen Z is increasingly [...]

An economic impact report should be more than an annual announcement. It can become a year-round source of stories that shows residents, elected officials and industry partners how tourism moves through a community.

AI is reshaping travel marketing, from traveler discovery and non-commodity content to better prompts, paid AI advertising and emerging ChatGPT traffic.