The Challenge
Provo Airport had a clear mandate: grow passenger volume and strengthen its position in a competitive regional market.
The targets were ambitious:
The Strategy
Advance Aviation approached the campaign with a performance-first mindset, grounded in audience precision, attribution, and media efficiency.
The core idea: make Provo Airport the obvious choice in moments of travel decision-making.
A digital-first strategy anchored the campaign, allowing for real-time optimization, measurable impact, and full-funnel visibility.
The creative platform—“Anywhere You Want to Go, Fly Provo!”—was designed to be evergreen, scalable, and adaptable across channels, ensuring long-term value beyond a single campaign window.
The Execution
Running from July 2024 through June 2025, the campaign blended digital precision with targeted traditional support.
Digital tactics included:
Traditional support included:
The approach connected awareness, consideration, and conversion—ensuring each touchpoint reinforced the next.
Leisure Campaign Creative
Digital Display and Social Media
Video
Landing Page
Inbound Campaign Creative
Digital Display and Social Media
Video
Landing Page
Business Campaign Creative
Digital Display and Social Media
Video
Landing Page
The Results
The campaign delivered on its primary objective—and then exceeded it.
The campaign didn’t just scale reach. It increased meaningful interaction — driving traffic, engagement, and sustained video consumption.
“Advance Aviation delivers results. With their expertise, Provo Airport launched the strategic digital marketing campaign ‘Anywhere You Want to Go, Fly Provo!’ This game-changing initiative turned our ‘someday’ dream into today’s reality, soaring to new heights with nearly 900,000 passengers choosing PVU in 2024 and into 2025.”
The Partnership
The foundation of this campaign started before the first impression was served.
The relationship was built through direct engagement at industry events, including Routes Americas Air Service Development Conference and ACI North America JumpStart Air Service Development Conference.
That proximity carried into execution.
Advance Aviation participated in airline meetings alongside Provo Airport leadership, ensuring alignment across marketing strategy and air service development.
The result was a campaign that didn’t operate in isolation.
It worked in lockstep with broader growth efforts—connecting airline partnerships, creative strategy, and performance media into one cohesive system.
The Perspective
This campaign succeeded because it treated marketing as infrastructure, not amplification.
Every element—creative, targeting, partnerships, and media—was built to move the same outcome forward.
Passenger growth followed.
And more importantly, it sustained.
Our relationship with Provo Airport (PVU) began through our Advance Aviation sponsorship and attendance at the Routes Americas Air Service Development Conference in Bogotá, Colombia, in March 2024. The relationship progressed further in May 2024 while I was attending the ACI North America JumpStart Air Service Development Conference in Washington, D.C., where meaningful conversations helped solidify the foundation for partnership. Our formal partnership launched with our first campaign in July 2024. My direct in-person participation in one-on-one airline meetings with American Airlines and Breeze Airways has fostered trust, strong alignment, and open communication among all stakeholders. The creative campaign has been embraced with exceptional enthusiasm and praise, while our digital strategy has delivered strong results—demonstrating high engagement, clear attribution, and measurable ROI. All told, the combination of strategic air service development support, compelling creative, and results-focused digital execution, is what enabled Provo Airport to exceed its 2025 passenger growth goals and strengthen its position as the fastest growing airport in the country in 2025. Our partnership continues to build momentum and is positioned for long-term success.
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