Case Study: Great Western Catskills Turns Regional Proximity Into Year-Round Demand

Delaware County’s Great Western Catskills needed to expand awareness beyond its core audience and reframe how travelers perceived the destination.

The opportunity wasn’t just visibility. It was repositioning.

From a quiet rural escape to a four-season destination with real depth—outdoor adventure, food, family experiences, and scenic getaways—all within reach of major metros.

Advance Travel & Tourism built the campaign around a simple but powerful idea: proximity drives action when it’s made visible.

The creative leaned into accessibility as a competitive advantage, highlighting the region’s short travel distance from New York City, Toronto, and key Upstate markets.

A defining visual element—the destination’s pin-shaped logo—became more than branding. It functioned as a directional cue, reinforcing both location and ease of planning within the same frame.

From there, the campaign deployed a tightly integrated media mix:

Running from January through December 2025, the campaign focused on consistent, cross-channel presence in priority markets.

This marked the second year of partnership, with a modest budget increase of $17K. Rather than expand broadly, the strategy doubled down on what was working—tight targeting, strong creative continuity, and disciplined execution across formats.

This campaign worked because the strategy was disciplined.

The client brought a clear vision and specificity in messaging. The creative translated that into something audiences could immediately understand and act on.

And the media plan did what strong media plans do: it amplified the signal without diluting it.

The result wasn’t just more impressions.

It was a sharper, more compelling version of the destination in market—and performance that followed.