2023 Travel Outlook: Leveling Up Your Data Game
Collecting visitor data has never been more important.
With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies.
To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement.
3 Benefits of Better Visitor Data
-
- Increased Customer Understanding. Comprehensive data can help determine where tourists are frequenting, for how long, and what is driving them there. DMOs can use this information to highlight the most attractive tourism options and drive more traffic to the community as a whole.
- Evidence-Based Marketing Decisions. Marketing strategies based on assumptions or outdated insights can stall your engagement and even turn people off from visiting your destination. Making decisions on the most recent data and understanding your primary demographics increases the effectiveness of your marketing.
- Increased ROI. With more focused and informed marketing strategies, DMOs should see an increase in their return on investment, gaining more engagement and tourism for less time, effort, and resources.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story, Choose Your Platform!
July 26, 2024
The Cookie Rollercoaster Continues
Have you ever been on a rollercoaster that stops and you think the ride is over, but then you start going in reverse? That’s sort of what’s happening with online cookies. In 2020, Google announced their plan to phase out 3rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). [...]
June 25, 2024
Strong Domestic Summer & Fall Travel Outlook for 2024
When the data speaks loud and clear, no crystal ball is needed to predict short term travel trends. All indicators point to a busy summer and fall 2024, as any concerns about traffic jams, air travel headaches, or overcrowding doesn’t seem to be detering Americans from enjoying their vacations. […]
WE BRING THE TRAVELER TO YOU.
CONTACT US TODAY TO DISCUSS HOW WE CAN HELP REVAMP YOUR TOURISM MARKETING STRATEGY.
"*" indicates required fields