This week on Travel Signals, Disney is building around a creator’s established appeal. Google is making sources more visible inside AI answers. And Apple Maps is helping visitors find their way through one of Austin’s biggest weekends.

What a hometown concert, a marathon, and nearly 200,000 event attendees can teach us about what makes a destination worth visiting. On a moonlit Saturday evening, cool fall air chilled the 102,000 fans waiting for Twenty One Pilots to begin their largest and longest show to date. Suddenly, Ohio Stadium exploded in a wash of red as every screen and every [...]

The future of travel marketing isn't about creating more content. It's about creating something AI can't reproduce without you. There is a fundamental problem emerging in travel marketing, and it has very little to do with whether you're using ChatGPT, Gemini, Claude, or whatever new AI product showed up while I was writing this sentence. The problem is that we have [...]