Video Marketing Playbook
Investing marketing dollars in video is nothing new. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are only expected to continue to increase through 2021.
Add to that an increase in video content being consumed – with 36% of users consuming video content daily and 50% consuming video at least once a week – and the case for a bigger, better video strategy is without question.
Trying to figure out how to get in the game? Download our Video Marketing Playbook for insights on the latest video marketing trends and strategies.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
May 11, 2026
At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.
May 11, 2026
Visibility used to follow a familiar pattern: search, rankings, clicks, visits. That structure is starting to shift. AI doesn’t just retrieve pages. It assembles responses. Instead of presenting a list of links, it’s interpreting information and building answers. That changes how destinations appear—and whether they appear at all. Being present online is no longer the only requirement.
May 11, 2026
Clarity is starting to play a different role. Not just in messaging—but in visibility. As AI systems interpret and assemble information, they favor content that’s easy to understand and easy to use. That creates a subtle shift. Destinations compete on clarity and speed—who makes sense fastest gets the decision.
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