THE NEW FACEBOOK AD TOOL THAT’S HELPING TRAVEL MARKETERS
Good news travel marketers! Facebook’s new targeting tool will allow you to reach travelers who are currently in the Dreaming Stage of the 5 Stages of Travel. During the Dreaming Stage, travelers are building wanderlust and gathering trip inspiration. This is often done by perusing through articles like Top Destinations on the Rise on TripAdvisor. Facebook can leverage this online behavior so marketers have the ability to persuade them to move further along to the next stage.
So, how does it work?
Prior to this new feature, Facebook could only target travelers who were in the plan, book, experience and share stages. Available across Facebook, Instagram and the service’s Audience Networks, the targeting tool allows advertisers to reach those planning for their next trip by showcasing deals and popular destinations to the people who have shown an intent to travel but have not yet picked a specific destination.
In the announcement of the new feature, Facebook wrote:
“We’re introducing trip consideration to help travel advertisers reach people who have expressed intent to travel, but have not yet decided where to go.
We know this type of travel discovery and trip planning is already happening across our platforms. In fact, 68 percent of Millennials found ideas for their most recent trip on Facebook, and the same is true for 60 percent of Millennials on Instagram. That’s why we wanted to give travel advertisers a way to reach people where they’re already finding inspiration for their next trip.”
To use the Trip Consideration feature, travel marketers can go to the “optimization for ad delivery” option in Ads Manager and select “prioritize delivery to people who plan to travel.” According to Facebook, brands are already seeing the value of Trip Consideration to inspire travelers to take action.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
February 27, 2026
Travel inspiration has always been visual, yet the nature of those visuals is evolving quickly. With Google’s introduction of Nano Banana 2, image generation is becoming more contextual, blending AI understanding with real-time information like weather, lighting, and environmental cues. The result is imagery that feels less imagined and more experiential, offering travelers a preview of how a place might feel [...]
February 22, 2026
In Blade Runner, based on Philip K. Dick’s Do Androids Dream of Electric Sheep?, the emotional tension hinges on a simple idea: what if artificial beings had memories like ours? What if they carried experience, longing, and narrative continuity? We are tempted to project that same idea onto large language models. We shouldn’t. There’s a growing conversation about “AI memory [...]
February 20, 2026
If you’ve been on the internet this week, you’ve probably seen one recurring theme: Staples. More specifically, Staples’ response to an employee now known as the “Staples Baddie.” For the last decade, brands, and plenty of DMOs, have treated “brand voice” like the engine of the machine. Nail the tone. Polish the copy. Standardize the look. That worked. Until [...]
Ad Choices