Often you need just one more digital marketing tactic to add to your campaign to finalize it, or you have a smaller budget. Gulf County, Florida was in that position for their Spring 2022 Campaign. That is when they reached out to Advance Travel & Tourism to help. We were able to present several options to achieve their goals of Landing Page Views. 

After some collaborative conversations, we finalized a 3-month native display campaign. The targeting for the campaign focused on top target DMAs and segmented contextual topics. The tactic produced exceedingly well as a standalone, but it also improved the campaign’s overall performance.  

The campaign’s success gave Gulf County the confidence to partner with Advance Travel & Tourism for an even larger project for Fall 2022. 

Key Campaign Objectives

Increase landing page views

Results:

• The campaign delivered over 200,000 V.O. and display ads on spotify with the click through rate performing above the benchmark at .23%.
• Nearly 300,000 ads were served on Facebook and Instagram with a 4% click through rate.

If you want to learn more about our partnership with Visit Beaufort or any others, connect with us here. We would be happy to talk more about how a strategic and thoughtful digital marketing campaign with us can directly influence your visitation.