Team Spotlight: Will
Next up for our team spotlight is Account Executive Will Crockett!
Will has worked in travel & tourism for 6 years now, working through just about every level of it- he began at a Downtown Main Street Association (hyper-local tourism organization), worked his way up to the Tupelo, MS Convention & Visitors Bureau (mid-level DMO), then worked at the Tennessee Dept. of Tourist Development (state level DMO) before joining Advance Travel & Tourism 1 year ago.
His favorite thing about working in tourism? The people!
“People who work in tourism are friendly, welcoming, knowledgeable, and so passionate about their destinations. It’s a joy to work with them,” said Crockett.
His favorite place to visit changes often, but Boston, Massachusetts to catch a Red Sox game at Fenway Park is always a favorite. He also loves visiting new places with great food to try.
Outside of work, Will is an avid sports fan- he loves going to Tennessee Titans games. He also enjoys hosting cookouts and barbecues, kayaking, record collecting and spending time with his girlfriend, Catherine, and two dogs, Finley and Zeke.
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