Team Spotlight: Will
Next up for our team spotlight is Account Executive Will Crockett!
Will has worked in travel & tourism for 6 years now, working through just about every level of it- he began at a Downtown Main Street Association (hyper-local tourism organization), worked his way up to the Tupelo, MS Convention & Visitors Bureau (mid-level DMO), then worked at the Tennessee Dept. of Tourist Development (state level DMO) before joining Advance Travel & Tourism 1 year ago.
His favorite thing about working in tourism? The people!
“People who work in tourism are friendly, welcoming, knowledgeable, and so passionate about their destinations. It’s a joy to work with them,” said Crockett.
His favorite place to visit changes often, but Boston, Massachusetts to catch a Red Sox game at Fenway Park is always a favorite. He also loves visiting new places with great food to try.
Outside of work, Will is an avid sports fan- he loves going to Tennessee Titans games. He also enjoys hosting cookouts and barbecues, kayaking, record collecting and spending time with his girlfriend, Catherine, and two dogs, Finley and Zeke.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
August 20, 2025
At Advance Travel & Tourism, the people behind the work are just as important as the campaigns we create. This month, we’re excited to introduce Melanie Arnold-Muse, who brings more than two decades of travel experience—and a genuine passion for connecting people with unforgettable places.
August 19, 2025
In a fast-moving AI world, fluency isn’t enough. Tools change. Models update. Interfaces shift. Success doesn’t come from reading every guide—it comes from jumping in, tinkering, testing, and learning as you go. The best AI marketers aren't scholars...they're the ones that keep moving, keep trying new things and keep adapting.
August 15, 2025
SOME ARE CALLING THIS THE "SUMMER OF AI," and in our latest episode of Field Notes, Eric Hultgren gave a quick, no-nonsense primer on what you need to know about the launch of ChatGPT-5.Now we’re putting that insight into action with a set of high-impact prompts your Destination Marketing Organization (DMO) can plug in today, either directly in GPT-5 or side-by-side in [...]