Content Creation: Inform & Engage with Your Audience Now that you’ve found your keywords, you’ll want to use them in your content. As you create content, use the keywords you’ve found strategically. You’ll also want to ensure that your site’s contents are useful, informative, and open for engagement. Types of Content Now you may be wondering: [...]

Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. It’s not enough to see what keywords your users type into Google. Because 94.74% of keywords receive [...]

Summer is over but vacation opportunities are still here. As travel and tourism professionals, we are all aware of the negative impacts on our communities as a result of overtourism. And for travelers, peak season means higher prices, bigger crowds, more disruption, and a lower quality experience. […]

Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.

With SEO for travel and tourism, you can improve your travel website’s visibility, attract more visitors, and drive more bookings and inquiries. Implement the tips we’ve shared here, and your dream of more clients and bookings will become a reality. In a time where everyone is on a search engine and their phones, SEO (search engine optimization) is the key to [...]

In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients. Here are a few ways you could be turning unexpected factors into opportunities for growth. [...]