Since 2019, we’ve seen dramatic changes in how people vacation, driven by the rise of remote work, global travel restrictions, and the evolution of short-term rental markets.

Looking ahead, several key factors are shaping the industry: AI’s rapid advancement and its impact on travel behavior, growing environmental awareness influencing destination choices, and increased focus on health and wellness when planning time off. As we approach 2025, these trends will help define tourism’s next chapter.

Trends are a great place to start when building your marketing strategy. They can help inform how you can meet customers’ evolving needs, provide insights into how you can gain a competitive advantage, and more. Whether you are looking for insight into emerging markets, seeking new ideas for improving your attraction, or something else, this is an excellent place to start.

Rather than conducting another annual survey, we took a bold new approach: analyzing and synthesizing insights from 15 leading trend forecasts. Through this comprehensive analysis, distinct patterns emerged that paint a compelling vision of travel in 2025.

These interconnected themes, each with rich layers of nuance and emerging subcategories, reveal a transformative year ahead for the tourism industry.

Outside of the top 5 themes, a number of niche trends popped up. These honorable mentions may provide a peek into an even more distant future or provide an audacious vacation business with an unexpected angle to pursue.