2021 Travel Marketing Outlook

Destination marketers are in unique circumstances compared to last year.

In compiling this whitepaper and webinar, we talked with industry leaders and researched the top marketing channels to deliver a framework for a 2021 destination marketing outlook. We took a careful look at what happened in 2020 and how we can apply what we learned to 2021. We wanted to make sure you have all the knowledge and tools in your arsenal to be successful for this upcoming year.

What’s inside:

  • How uncertainty will be the biggest challenge this year
  • Social channels: what happened and what’s coming next
  • How empathy is your most important strategy

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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

  • October 15, 2026

    The future of travel marketing isn't about creating more content. It's about creating something AI can't reproduce without you. There is a fundamental problem emerging in travel marketing, and it has very little to do with whether you're using ChatGPT, Gemini, Claude, or whatever new AI product showed up while I was writing this sentence. The problem is that we have [...]

    9 min read•By •Published On: October 15th, 2026•
  • October 15, 2026

    The future of destination marketing isn't simply about being discovered. It's about becoming a destination that travelers, and the AI systems helping them, can trust. Imagine planning the perfect family vacation. You want hiking trails with spectacular views, restaurants worth traveling for, beautiful beaches, and enough activities to entertain the kids. Maybe there's skiing in the winter, incredible shopping, and a quiet [...]

    9 min read•By •Published On: October 15th, 2026•
  • October 14, 2026

    Earlier this week, I taught a graduate class on effective communication at the University of Michigan. I brought four stories I have used in keynotes and, after telling each one, broke down what made it work. Where did the audience become curious? Which detail carried the idea? What changed in the way they understood the subject? The question underneath all of [...]

    5 min read•By •Published On: October 14th, 2026•

Contact us today to discuss your new travel marketing strategy.