2021 Travel Marketing Outlook
Destination marketers are in unique circumstances compared to last year.
In compiling this whitepaper and webinar, we talked with industry leaders and researched the top marketing channels to deliver a framework for a 2021 destination marketing outlook. We took a careful look at what happened in 2020 and how we can apply what we learned to 2021. We wanted to make sure you have all the knowledge and tools in your arsenal to be successful for this upcoming year.
What’s inside:
- How uncertainty will be the biggest challenge this year
- Social channels: what happened and what’s coming next
- How empathy is your most important strategy
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
May 11, 2026
At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.
May 11, 2026
Visibility used to follow a familiar pattern: search, rankings, clicks, visits. That structure is starting to shift. AI doesn’t just retrieve pages. It assembles responses. Instead of presenting a list of links, it’s interpreting information and building answers. That changes how destinations appear—and whether they appear at all. Being present online is no longer the only requirement.
May 11, 2026
Clarity is starting to play a different role. Not just in messaging—but in visibility. As AI systems interpret and assemble information, they favor content that’s easy to understand and easy to use. That creates a subtle shift. Destinations compete on clarity and speed—who makes sense fastest gets the decision.
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