Advance Travel & Tourism reviewed Georgia’s Blue Ridge visitation data, as well as Google Analytics to find that there were top markets engaging with the brand organically. The strategy was to focus a dedicated budget and unique creatives to these new tier 2 and tier 3 markets.
Key Campaign Objectives
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Generate more awareness of Blue Ridge to primary audiences
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Engage and educate audiences on travel opportunities in Blue Ridge
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Drive site traffic growth and engagement from recommended markets: Birmingham, AL, Chattanooga, TN, Greenville, SC, Huntsville, AL, Jacksonville, FL, and West Palm Beach, FL
Channels
Digital Display Marketing
- Digital Display + Remessaging
- Full Creative Services Included
- Responsive Rich Media Available
- Target by Geo/Demo/Behavior
Search and social media marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Content & Distribution
- Automated Optimization
- Expert Management & Reporting
Video marketing
- The Best Way to Share an Experience in the Least Amount of Time
- Full Production and Distribution
Creative
Results
- Nearly 15 million ads seen by potential travelers in key markets.
- Over 72,000 website sessions, with users spending an average time of over one minute on site
- Direct website visits from the campaign accounted for 44.3% of total site traffic.
- Increase in overall visitation from target markets.
- Growth in organic website and direct traffic from target markets.
Ad Choices