Impactful Partnership. Measurable Growth. Clay County Tourism sees transformative results in brand visibility, engagement, and economic impact through strategic marketing with Advance Travel & Tourism.
In June 2023, the Clay County Tourism Department appointed Advance Travel & Tourism as their Agency of Record (AOR) for an initial term of three years, with the option for two additional annual renewals. This partnership was established to enhance the marketing efforts and brand presence of Explore Clay County.
Advance Travel & Tourism manages a comprehensive range of marketing services for Clay County, including:
- Paid Media
- Print Media
- Content Creation
- Video Production
- Campaign Ideation
- Website Hosting & Maintenance
- Various other marketing projects
Results
Over the first 18 months of collaboration, the partnership has yielded significant improvements in Clay County’s marketing programs and brand visibility. Key achievements include:
- 13,539 website goal completions from various channels including outbound clicks, visitor guide downloads and more.
- Estimated 1.7 million visitors, 5 million visit nights, and $85 billion estimated visitor spending potential.*Data from Placer.AI
- 36 million impressions across various campaigns
- 300,000+ clicks to the Explore Clay County website
The team at Advance Travel & Tourism has demonstrated efficiency and reliability, always being readily available to address or brainstorm anything that comes up. The hands-on approach and dedication have been instrumental in driving positive outcomes.
What This Means for Clay County
This marketing effort has been transformative for Clay County in several ways:
- Increased Tourism: The significant rise in impressions and website clicks has translated into more visitors exploring Clay County, boosting local tourism and benefiting the economy. This aligns with Clay County’s multi-year approach to attract more tourists. Positioning Clay County as a year-round destination has allowed occupancy rates to hold strong while decreases were seen in other regions.
- Enhanced Brand Visibility: There are stories around every corner in Clay County, and showcasing those unique stories has increased the overall brand of Clay County. The work we’ve done on their website to enhance it to be a tool worth using also proved to be successful. In 2024, traffic to ExploreClay.com increased 67%, with the biggest nonpaid increases coming from organic search and direct traffic.
- Community Engagement: Working with the Clay County team, we launched the “Hey, Neighbor” campaign that aims to foster community awareness and engagement. Throughout this campaign increased engagement on paid social media has resulted in stronger appeal to support local activities, restaurants and more. This has fostered a stronger community connection and awareness.
- Economic Growth: By promoting Clay County to the right visitors at the right time it has increased interest in the region, contributing to the growth of local businesses, creating a positive economic impact.
- Strategic Advantage: Collaboration is key, and with Advance Travel & Tourism’s data-driven approach and comprehensive marketing strategies, we have been able to align with the Clay County team to provide a competitive edge in the tourism market.
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Conclusion
Advance Travel & Tourism has truly demonstrated their expertise and dedication as an outstanding Agency of Record for the Clay County Tourism Department. With a wide range of services and a strong commitment to helping our clients succeed, we are a fantastic partner for any destination looking to boost its marketing and build a stronger brand presence.
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