LOOKING FOR YOUR NEXT GREAT MARKETING PLAN?

We’ve got you covered with exclusive co-op marketing opportunities for AADMO members.

We remain committed to our partnership with members of the Alabama Association of Direct Marketing Organizations. To make marketing easier for you, we’ve expanded our package offerings and look forward to honoring existing commitment, and welcoming new partners.

In 2018, 8 DMOs in Alabama took advantage of our exclusive co-op pricing for travel videos and three utilized content pieces from This is Alabama. This averaged each participating DMO with over 140,000 in user reach. Example Articles include:

We have increased our offerings from last year, now providing even more varied levels of investment and a multi-tactical approach. Highlights to this year’s co-op program include:

  • Co-branded and tagged social posts on the Visit AL Facebook page
  • This Is Alabama sponsored videos
  • Birmingham magazine exclusive pricing
  • Blogs
  • Sponsored Content

Available Packages

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CONTACT US TODAY TO DISCUSS YOUR NEW TOURISM MARKETING STRATEGY

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Option 1

Partner with Visit AL to highlight your Individual DMO

Three-month commitment

Visit Alabama – Package A

  • 15 custom posts/content of your choice
  • Includes boosting
  • $1,200 monthly investment

Visit Alabama – Package B

  • 20 custom posts/content of your choice
  • Includes boosting
  • $1,600 monthly investment

Option 2

Partner with This is Alabama to highlight your Individual DMO – Video

Flat investment: $8,000

  • Includes custom Travel video produced and featured on This is Alabama (web and social)
  • $8,000 investment

Option 3

Partner with This is Alabama to highlight your Individual DMO – Article

Flat investment: $2,000

  • Feature article (includes boosting)
  • $2,000 investment

Option 4

The Storyteller Campaign

Three-month commitment: $3,600 / month

  • Includes one sponsored article (40k headline impressions)
    • Visit AL post
    • $1,200 for article
  • Paid Social program (from DMO page)
  • 200k total impressions
    • $7 CPM
    • $1,400
  • Target any DMA

Example

Option 5

The Social Influencer Campaign

Three-month commitment: $4,600 / month

  • One blog written for DMO site
    • Visit AL post
    • $400 for blog
  • Paid social program (hosted from DMO’s page)
    • $2,000
  • 300k total impressions
    • $7 CPM
    • $2,100
  • Target any DMA

Option 6

3×9 Birmingham magazine Package

Minimum 3x buy at the 9x rate

  • Full Page at $1,490 / per month
  • Half Page at $1,035 / per month
Like what you see? Let’s Talk.