Adrienne Hennis

Adrienne Hennis is a Senior Account Executive with Advance Travel & Tourism, specializing in destination marketing, brand strategy, and data-driven audience engagement. With more than a decade of experience, she helps destinations across the Southeast navigate complex marketing challenges and develop strategies that deliver measurable results.

Adrienne brings a strong blend of analytics and storytelling, working with CVBs, DMOs, and tourism organizations to define their brand, connect with target audiences, and drive meaningful engagement. Her expertise spans campaign development, audience insights, and multi-channel marketing execution.

As a speaker, Adrienne focuses on the evolving role of technology in travel marketing, with an emphasis on practical applications of artificial intelligence. She translates complex concepts into actionable strategies, helping teams leverage AI to enhance visitor experiences, improve efficiency, and stay competitive in a rapidly changing landscape.

Areas of Focus:

• Destination Marketing & Brand Strategy
• Data-Driven Audience Engagement
• AI in Travel & Tourism Marketing
• Campaign Strategy & Execution
• Emerging Trends in Traveler Behavior