North America’s Forward‑Looking Airport Marketing Partner

Navigating 2026’s Transformational Opportunities:

Turning Emerging Trends into Passenger Growth, Air Service Success & Long-Term Opportunity

We are destination marketing experts. We bring the traveler to you.

download THE 2026 Horizon report

A flagship thought‑leadership asset positioned to establish authority and drive lead generation, focused on catchment retention, enplanement growth, DMO alignment, and corporate loyalty.

Advance Aviation is a full-service airport marketing partner focused on decreasing leakage while increasing enplanements and passenger retention across the country. Our vast airport industry knowledge and full-scale marketing services enable us to help our airport partners with their challenges and goals. We focus on increasing community engagement for those who could and should fly local, helping increase enplanements and load factors, which are vital for attracting new service.

First and foremost: our approach is anchored by a proven digital strategy and layered with creative concepting, traditional media buying/planning, and strategic strategy development.

Helping airports communicate the right message at the right time

As the aviation industry continues to navigate numerous challenges, creative messaging remains especially important. Our goal is to provide marketing support, creative resources, and ideas to help you reach your target audience with the most relevant message in a creative way.

Aviation Experts

Passionate about the aviation industry, we work exclusively with small and mid-size airports to increase community commitment to fly local with marketing strategies tailored to each one.

Resourceful Company

We’re backed by Advance Local, one of the largest media companies in the US, headquartered in One World Trade Center with media groups in every region of the country.

Roots in Storytelling

We’ve been telling stories for over 190 years. We understand that marketing campaigns are more than impressions; they’re about making connections.

100+ current/past clients across the country

How We Help You Increase Enplanements

Digital Marketing Tactics

We know how to reach specific travelers within your catchment and target geos with proven digital marketing techniques, while ensuring no marketing dollars are wasted in the process. We focus on both outbound campaigns and inbound tourism campaigns.

Award-Winning Creative

We create strategic airport landing pages, videos, logos, display/social ads, and more! Over the years, our talented creative team has been recognized with 27 prestigious International Creative Awards (5 within the aviation industry) as well as 63 New York State Creative Awards (5 within the aviation industry.)

Experienced Experts

Our team of airport marketing experts has worked with over 100 airports across the country. Success to us means success for our airport partners which means increased commitment to fly local, increased load factors, and increased passenger retention.

“We have developed a great partnership with Advance Aviation. Their dedication to a targeted digital strategy development in the communities we serve has helped improve the commitment to fly local, decrease leakage, and increase passenger retention. We appreciate their attention to detail and professionalism, and ensuring each community feels confident in the strategy and with the Advance Aviation Team. Our partnership has resulted in growth and we feel lucky to have them in our corner.”
Daniel Belmont, Director of Market Development, SkyWest Airlines

“Advance Aviation is the most complete marketing firm in the airport industry. Not only do Christina, Kayleigh, and their team provide high-quality creative material and targeted ad placement, they also help tell the story of your community to the airlines. Advance Aviation is leading a paradigm shift in what it means to be a complete aviation marketing partner.”

Brian Grefe, Airport Director, Central Wisconsin Airport
“What sets Advance Aviation apart from firms we have used in the past is that they have a good grasp of the puzzle that is Aviation Marketing. They realize that it isn’t just one strategy that is required for marketing airports, air service, and the benefits of an airport. They employ multiple strategies that are both highly specific and broadly applicable based on budget and resources available. Having a strategic partner in Christina, Kayleigh, and their Advance Aviation team that knows this type of marketing is a ‘long game’ that covers a wide range of users from passengers to airlines, to the local community is a valuable partner.”
Mark Heefner, BGM Commissioner of Aviation, Greater Binghamton Airport

Airport Growth Success Stories

Online Display Ads

Goal:

Increase passenger volume at Provo Airport—ultimately reaching 900,000 annual passengers by the end of 2025

Strategy:

Advance Aviation approached the campaign with a performance-first mindset, grounded in audience precision, attribution, and media efficiency.

The core idea: make Provo Airport the obvious choice in moments of travel decision-making.

A digital-first strategy anchored the campaign, allowing for real-time optimization, measurable impact, and full-funnel visibility.

The creative platform—“Anywhere You Want to Go, Fly Provo!”— for the outbound leisure campaign, was designed to be evergreen, scalable, and adaptable across channels, ensuring long-term value beyond a single campaign window.

Results:

The campaign helped Provo Airport grow passenger traffic from 816,126 passengers in 2023 to 1,072,946 in 2025—a 31.5% increase—while maintaining continued momentum year over year. Its influence also extended beyond paid media, with Visit Utah and the Mayor’s Office adopting the campaign’s creative and messaging across the airport and city.

Provo Airport’s continued investment in strategic marketing has helped sustain passenger growth while strengthening its position for future air service development and route expansion.

Campaign Landing Page

Airport in the Northeast

In recent years, the northeast airport was struggling with maintaining capacity with monthly average settling in at 60%. The airport was looking to increase capacity by 10-15%.

Advance Aviation developed a local strategy to regain the local air travelers bypassing this airport for a larger area airport.

Within two years, the average monthly capacity increased to over 90%.

Airport in the Southwest

Capacity had been stagnant since the onboarding of a new carrier – this southeast regional airport needed to see significant growth in the coming years to maintain their flight schedule and hopefully add a new carrier.

A multi-tiered marketing program made this airport visible to local potential travelers all along their path to booking – from inspiration, to research, to action and conversion.

In their first year with Advance Aviation, the airport saw 43% year-over-year growth in capacity. Afterwards, they were on pace to see another 41% year-over-year growth in capacity. This steady growth has attracted the attention of new carriers and flights for their airport.

Airport in the Midwest

An airport in the midwest was experiencing significant leakage from two of their local competitors. With a new flight scheduled, the airport wanted to shore up their local air traveler base while promoting their new flight.

A cohesive marketing campaign communicated unique value propositions for flying local – such as free parking, short drive home and stress-free boarding.

The airport gained about 5 new enplanements per flight (10%) for the new flight. And overall, the airport successfully re-captured about 36% of the leakage they were experiencing from their two primary local competitors.

Let’s Discuss Your Marketing Strategy