Content Priority Check
Short-form video dominated content priorities in 2025 — and for good reason.
But in 2026, content strategy has to do more than perform in feeds. AI-driven discovery favors modular, plain-language blogs and video ecosystems that can be repurposed across platforms.
The future isn’t short or long form. It’s intentional content systems.
See how DMOs are rethinking content in the full whitepaper.
of DMOs prioritized short form video in 2025
followed by storytelling narrative and user-generated content respectively
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