Show Me the Money: Where Travel Marketing Dollars Actually Performed in 2025
In 2025, travel marketers spoke clearly about ROI — and Meta came out on top.
More than half of respondents said Meta delivered their strongest returns, while traditional search lagged behind in an AI-driven discovery landscape. Short-form video followed closely, reshaping how DMOs think about both paid and organic strategy.
In 2026, performance isn’t about channel loyalty. It’s about meeting travelers where discovery actually happens.
of travel marketers said Meta delivered their strongest returns in 2025
Download the whitepaper to see how spending patterns are shifting.
FILL OUT THE FORM TO DOWNLOAD YOUR WHITEPAPER
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
April 9, 2026
There’s a quiet shift happening in consumer travel planning.
April 8, 2026
Four astronauts are currently on their way back from the Moon. While they were out there, 248,000 miles from Earth, no Wi-Fi, no cellular signal, they were still posting.
March 28, 2026
She was six years old when she found YouTube. By nine, she was on Instagram. By ten, she was hurting herself. By thirteen, she had been diagnosed with body dysmorphic disorder and social phobia. At trial, she went only by her initials: KGM. This week, a jury found Meta and YouTube liable for creating addictive products engineered to hook young users. [...]
Ad Choices