Co-Op Marketing: Still a Powerhouse Strategy
Co-op marketing didn’t lose relevance — it gained responsibility.
In 2026, co-op dollars aren’t just about shared spend. They’re about shared storytelling. Our data shows nearly every DMO still participates in co-op programs, but the most effective ones are moving beyond logos toward narrative alignment.
The future of co-op is creative, strategic, and deeply local.
Over 60% of respondents allocate
of total marketing budget to co-op
DMOs nationwide that participate in some form of co-op marketing
Explore how co-op is evolving in the full 2026 Travel Marketing Whitepaper.
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
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