Co-Op Marketing: Still a Powerhouse Strategy

Co-op marketing didn’t lose relevance — it gained responsibility.

In 2026, co-op dollars aren’t just about shared spend. They’re about shared storytelling. Our data shows nearly every DMO still participates in co-op programs, but the most effective ones are moving beyond logos toward narrative alignment.

The future of co-op is creative, strategic, and deeply local.

Over 60% of respondents allocate

of total marketing budget to co-op

DMOs nationwide that participate in some form of co-op marketing

Explore how co-op is evolving in the full 2026 Travel Marketing Whitepaper.

FILL OUT THE FORM TO DOWNLOAD YOUR WHITEPAPER

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

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