Often you need just one more digital marketing tactic to add to your campaign to finalize it, or you have a smaller budget. Gulf County, Florida was in that position for their Spring 2022 Campaign. That is when they reached out to Advance Travel & Tourism to help. We were able to present several options to achieve their goals of Landing Page Views.
After some collaborative conversations, we finalized a 3-month native display campaign. The targeting for the campaign focused on top target DMAs and segmented contextual topics. The tactic produced exceedingly well as a standalone, but it also improved the campaign’s overall performance.
The campaign’s success gave Gulf County the confidence to partner with Advance Travel & Tourism for an even larger project for Fall 2022.
Key Campaign Objectives
Increase landing page views
Tactics
Native Digital Display
Results:
- Over 576,892 ad impressions served to potential travelers.
- Higher than Avg. CTR at 1.28%
- Direct website visits from the campaign accounted for 35% of total landing page traffic.
We are thrilled with the results of our successful Spring campaign with Advance Travel & Tourism. Our campaign generated over 500,000 ad impressions served to potential travelers, with a higher than average CTR of 1.28%. This resulted in direct website visits from the campaign that accounted for 35% of total landing page visits. We are so pleased to have worked with Advance on this campaign and look forward to the next!
Working with Advance Travel & Tourism on our successful Spring campaign was an amazing experience. They provided valuable insights and direction for our campaign. They worked to optimize our campaign and kept us updated on the progress. Advance delivered over one-third of our entire campaign website visits. We couldn’t be happier with the results, and we look forward to continuing to work with Advance in the future!