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Google’s Universal Commerce Protocol: What It Could Mean for Travel Marketing
Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.
Instagram’s Shift and What It Means for Travel DMOs
Instagram’s leadership made headlines this week with a clear signal that the visual culture that once defined the platform is changing. Adam Mosseri, [...]
The Stranger Things Lesson DMOs Should Steal
Your Content Goes Here Netflix and Stranger Things ended the year and a decades-long series with mind-blowing consumer attention. 1.1 million people packed into [...]

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