The next step is where rubber meets road – enter the upgrade chamber and prepare to be tested, sharpened and propelled forward.

You’ve unlocked the gear, memorized the incantations, and studied the map of the land called Artificial Intelligence. Now it's time to put these freshly-honed skills to use.

In this level, we move from understanding the terminology of AI to exploring the platforms marketers actually use. Think of these as tools for your playable characters, each with their own strengths, quirks, and ideal use cases. Some are built for content creation, others for analysis, automation, or design. Time to experiment!