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What The 2025 Holiday Shopping Season Can Teach Travel Marketers
As shoppers head into the 2025 holiday season, Adobe Analytics forecasts slower online sales growth just 5.3% year-over-year, compared with nearly 9% last [...]
How Often Should Travel Brands Post on TikTok?
New data from 11 million posts reveals the sweet spot for destination and travel marketers For travel brands, TikTok isn’t just another social [...]
Web Traffic is the New Vanity Metric: What Travel Marketers Should Track Now
An empty calorie is defined as a calorie with little to no nutritional value, in food this is usually found in things that [...]