We produce content marketing that’s engaging, shareable and syncs with your business goals.
When to use content marketing:
Content marketing can be used with any of the above travel stages. We can create powerful content that’s relevant when travelers are gathering trip inspiration, mapping out the visit and/or finalizing their itinerary.
How we use it to connect your brand with travelers:
- Align your message with content your target travelers are already reading
- Deliver content of value that educates and inspires travelers to visit
- Leverage content on channels travelers use to consume it
Take travelers on location with content that helps them imagine themselves at your destination. As a publisher, we know content – our business was built on it. Our content specialists produce and deliver compelling stories that drive traffic to your destination.
Partners can also tap into Headline Studios, our in-house content marketing agency. Our team of award-winning writers, editors and designers craft custom content that will increase your brand’s visibility and deliver results to your target traveler. We offer branded and native solutions that can be distributed across our trusted, leading platforms or through your owned channels.
We specialize in:
- Sponsored Content
- Website Content
- Blog Content
- Social Posts
- Press Releases
CONTACT US TODAY TO DISCUSS YOUR NEW TOURISM MARKETING STRATEGY
Successful Content Marketing Campaigns
National Corvette Museum
The National Corvette Museum opened in 1994 as an educational tribute to America’s sports car. The Museum is located in Bowling Green, Kentucky, known worldwide as the home of the Corvette. Every Corvette in the world since 1981 is assembled at the General Motors Bowling Green Assembly Plant located just ¼ mile from the National Corvette Museum.
Etown and Advance Travel & Tourism partnered together to begin a campaign that was heavy on awareness to attract more potential visitors and incorporated a brand partnership strategy with our owned and operated brand, It’s A Southern Thing, to reach a unique audience that would be extremely interested in Bourbon’s Backyard. This partnership also established goals on their website to establish benchmarks for digital marketing success, with the goals focused on high quality user behavior on their site.
Tennessee Whiskey Trail
While Tennessee Whiskey has always enjoyed a cultural spotlight thanks to brands like Jack Daniel’s- Frank Sinatra’s drink of choice, or hit songs by Chris Stapleton, the Tennessee Whiskey Trail itself hasn’t enjoyed the brand recognition and awareness of its counterpart to the north, the Kentucky Bourbon Trail.