CASE STUDIES2019-09-16T17:11:30+00:00

Elizabethtown, KY

Etown and Advance Travel & Tourism partnered together to begin a campaign that was heavy on awareness to attract more potential visitors and incorporated a brand partnership strategy with our owned and operated brand, It’s A Southern Thing, to reach a unique audience that would be extremely interested in Bourbon’s Backyard. This partnership also established goals on their website to establish benchmarks for digital marketing success, with the goals focused on high quality user behavior on their site.

By |2022-05-09T18:49:11+00:00April 21st, 2022|Comments Off on Elizabethtown, KY

Tennessee Whiskey Trail

While Tennessee Whiskey has always enjoyed a cultural spotlight thanks to brands like Jack Daniel’s- Frank Sinatra’s drink of choice, or hit songs by Chris Stapleton, the Tennessee Whiskey Trail itself hasn’t enjoyed the brand recognition and awareness of its counterpart to the north, the Kentucky Bourbon Trail.

By |2022-02-15T16:03:25+00:00October 25th, 2021|Comments Off on Tennessee Whiskey Trail

Greater Beaufort-Port Royal CVB (Fall/Winter 2020)

The goal of the recovery campaign was to drive high level awareness, while also enticing potential travelers to directly click to Visit Beaufort’s partner websites. It was important in the early stages of re-opening that the campaign was softly asking people to visit again.

By |2021-07-01T14:02:33+00:00June 30th, 2021|Comments Off on Greater Beaufort-Port Royal CVB (Fall/Winter 2020)

Greater Beaufort-Port Royal CVB (Summer 2020)

The goal of the recovery campaign was to drive high level awareness, while also enticing potential travelers to directly click to Visit Beaufort’s partner websites. It was important in the early stages of re-opening that the campaign was softly asking people to visit again.

By |2021-06-08T17:34:31+00:00November 18th, 2020|Comments Off on Greater Beaufort-Port Royal CVB (Summer 2020)

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