Visit Vicksburg, MS and Advance Travel and Tourism have been partners for nearly a decade.

The National Corvette Museum opened in 1994 as an educational tribute to America’s sports car. The Museum is located in Bowling Green, Kentucky, known worldwide as the home of the Corvette. Every Corvette in the world since 1981 is assembled at the General Motors Bowling Green Assembly Plant located just ¼ mile from the National Corvette Museum.

Etown and Advance Travel & Tourism partnered together to begin a campaign that was heavy on awareness to attract more potential visitors and incorporated a brand partnership strategy with our owned and operated brand, It’s A Southern Thing, to reach a unique audience that would be extremely interested in Bourbon’s Backyard. This partnership also established goals on their website to establish benchmarks for digital marketing success, with the goals focused on high quality user behavior on their site.

While Tennessee Whiskey has always enjoyed a cultural spotlight thanks to brands like Jack Daniel’s- Frank Sinatra’s drink of choice, or hit songs by Chris Stapleton, the Tennessee Whiskey Trail itself hasn’t enjoyed the brand recognition and awareness of its counterpart to the north, the Kentucky Bourbon Trail.

The goal of the recovery campaign was to drive high level awareness, while also enticing potential travelers to directly click to Visit Beaufort’s partner websites. It was important in the early stages of re-opening that the campaign was softly asking people to visit again.

In partnership with Advance Travel and Tourism, Visit York County, SC launched a comprehensive digital marketing campaign to focus on gaining more visibility and trackable activations of the brand and preferred partner hotels.