Advance Travel & Tourism is excited to welcome the newest member to the team, Adam Zappia. With 7 years of tourism marketing experience, Adam knows that travel is what connects the world and helps us grow. Prior to joining Advance Travel & Tourism, Adam was a Senior Travel Account Executive at Cox Media Group where … Read More
Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the … Read More
Sometimes the biggest hurdle for destination marketers is convincing their board to approve digital marketing spend. Whether it’s their lack of understanding of digital marketing or pure shock of the cost, tourism boards can often be apprehensive about expanding advertising to digital as well as traditional.
Laura Beth Strickland, employee of Vicksburg Convention and Visitors Bureau for 10 years, has recently been named the CVB’s newest executive director. As a Vicksburg native and proud Mississippian, her experience and passion for growing the tourism industry in Vicksburg is not only a professional goal but also a personal goal of hers.
We pass popular tourist sites like Huntsville, The Rocket City, every day; we may not even think of how it supports our community. But U.S. Space and Rocket Center and others like Huntsville Botanical Garden and the U.S. Veteran Memorial Museum are the backbone of Huntsville. These places define our community, provide our families with … Read More
No matter how hard people try, effective communication is often a huge struggle. The effects of this can lead to lost business opportunity, broken relationships, even injury or death. Not communicating well is a really big deal; so how do we get better? A great place to start is by better understanding how to tell … Read More
BIRMINGHAM, AL (March 2019) – Joseph Dabbs, Senior Director at Advance Travel & Tourism has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP).
Location-based advertising, also called geotargeting or geofencing, has changed the way local businesses can reach potential customers who are quite literally steps away from their storefront. Thinknear‘s technology not only has the ability to target audiences based on proximity, but also on context and historical-real world behaviors to allow for sharper audience segmentation, meaning marketers … Read More
Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives and building a compelling and effective marketing program to support those initiatives is never far behind.
As any observer of the connected TV landscape would tell you, the platform was ripe for growth in 2018. New data from the video supply monetization company Beachfront shines a bright light on just how strong that growth was.