Leveraging Location-Based Advertising Technology

February 12, 2019By Sara DyerNEWS

Location-based advertising, also called geotargeting or geofencing, has changed the way local businesses can reach potential customers who are quite literally steps away from their storefront. Thinknear‘s technology not only has the ability to target audiences based on proximity, but also on context and historical-real world behaviors to allow for sharper audience segmentation, meaning marketers … Read More

2019 Marketing Trends eBook

February 4, 2019By Sara DyerDOWNLOADS

Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives and building a compelling and effective marketing program to support those initiatives is never far behind.

Connected TV Ad Requests Skyrocketed In 2018

January 14, 2019By Sara DyerNEWS

As any observer of the connected TV landscape would tell you, the platform was ripe for growth in 2018. New data from the video supply monetization company Beachfront shines a bright light on just how strong that growth was.

Southern Vacation Rentals Named Winner of the HomeAway Hero Award

November 15, 2018By Sara DyerNEWS

Southern Recognized as a Hero in the Vacation Rental Industry by Online Marketplace Pensacola, FL – November 2018 / Newsmaker Alert / HomeAway recently named Southern Vacation Rentals, the local leader in vacation rental management, the recipient of the September 2018 Hero Award. The award was presented in September at the Annual RezFest Vacation Rental Conference hosted … Read More

GEN Z TRAVEL TRENDS

June 28, 2018By Sara DyerNEWS

Generation Z is the biggest and most influential generation according to Inc. Although they are not always the ones funding vacations, they often have a huge influence over where they family decides to go. Check out more Gen Z travel trends below:

THE NEW FACEBOOK AD TOOL THAT’S HELPING TRAVEL MARKETERS

May 29, 2018By Sara DyerNEWS

Good news travel marketers! Facebook’s new targeting tool will allow you to reach travelers who are currently in the Dreaming Stage of the 5 Stages of Travel. During the Dreaming Stage, travelers are building wanderlust and gathering trip inspiration. This is often done by perusing through articles like Top Destinations on the Rise on TripAdvisor. … Read More

SOUTHEAST TOURISM SOCIETY ADDS 70 MARKETING COLLEGE GRADUATES TO ‘TRAVEL MARKETING PROFESSIONAL’ LIST

May 9, 2018By Sara DyerNEWS

ATLANTA, GA (May 9, 2018) – Seventy-nine people are newly certified as Travel Marketing Professionals after completing a three-year continuing education program of Southeast Tourism Society. STS Marketing College has now provided profession-level travel and tourism education for 1,092 people throughout the association’s 12-state footprint. More than half of the 2017 STS Marketing College class … Read More