We had the opportunity to sit down with President & CEO of Southeast Tourism Society Bill Hardman for some Q&A on his organization as well as the tourism industry in general.
Social media has changed the way every business operates, but it is especially important for businesses that are customer facing and rely on reputation to succeed — something that describes most companies in the travel industry. Read More
You’re scrolling through Facebook at your favorite restaurant in town when you see an ad for the ice cream shop down the street. Do you think it’s just a coincidence? Think again. This is something marketers call location-based mobile advertising, or hypertargeting. Today we are reaching a whole new level of wireless penetration where nearly … Read More
Travel habits can vary greatly by generation. Here are some trends segmented by Millennials (18-34), Generation X (34-54) and Baby Boomers (55+).
In recent years, video is making a very obvious push to the forefront of marketing strategies. Businesses are discovering that video possesses the power of audience engagement. Its powers have been amplified by the recent surge in live streaming video. Social platforms like Facebook and Instagram have introduced users to this feature, giving them the … Read More
Discover the social media secrets travel marketers use to attract visitors to their destinations: