2020 Trends eBook: What’s Next for Social in Travel & Tourism

In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 travel marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content.

We hope this eBook serves as a comprehensive guide to the most relevant social media platforms to help you discover which are best fit for your destination’s goals. With the right skills and tools combined with an informed up-to-date strategy, your destination is sure to flourish on social.

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